N E W S R E L E A S E
For immediate release
Technology Executive by Day, Cake Designer by
Night: Young Victoria Designer “Moonlights” as Custom
Cake Artist with Launch of PassionForCakes.com
Proving that BC business executives can live
interesting double lives, Corina Ludwig launches the
first-of-its-kind custom cake company in Victoria.
Tuesday January 27, 2009 – Victoria BC >> Corina
Ludwig, the VP of Operations at Victoria-based software
company FunctionFox Systems, launched the custom cake
Passion For Cakes this week.
“For the past
ten years I’ve lived the life of technology executive by
day and cake creator by night. Hundreds of cakes
later—and a lot of encouragement from friends and
clients—and it was time to make it official.”
This week’s launch of
Passion For Cakes fulfills a personal passion and a
market need. Ludwig has been baking since the age of
five. The switch from dabbling to dedicated took place
over time. In recent years, word of mouth about her
professionally-created cakes has grown dramatically.
Orders have risen over 500% in the past two years.
Ludwig’s specialty is creating one-of-a-kind,
custom-designed cakes such as birthday cakes, corporate
cakes, special occasion cakes, and wedding cakes.
Passion For Cakes creations have included…
• a White
House cake for a Barack Obama inauguration party
corporate cake for the launch of the new Upper Canada
• a Sesame Street cake for a two year
old’s birthday party
• a four tiered orange and
fuschia passion wedding cake
View the full
Passion For Cakes photo gallery
“The range and quality of Corina’s
cakes are incredible” says Susan Simosko, of Susan
Simosko Associates, Inc. Simosko has ordered four cakes
from Passion For Cakes including
a cake of the New York City skyline. “Each was
better than the next. My personal favorite is the
chocolate-ladened New York City cake, my hometown! This
was such a hit with guests that we sent photos to my
daughter in New York who passed them on to friends and
family. Folks were just astounded!” said Simosko.
Passion For Cakes corporate cake clients have included
MAC Cosmetics, Planet Organic, St. Michael’s University
School, and Envision Financial. “Corina’s attention to detail and
creativity is absolutely unparalleled,” said Andrea
Ting-Letts, previously of MAC Cosmetics.
creates custom cakes for one to 200 people. Each cake is
custom made and can be tailored to accommodate nut-free,
dairy-free, vegan and wheat-free requirements.
Cake flavors range from carrot to chocolate passion,
from lemon coconut to spice and strawberry shortcake.
Filling choices range from buttercream (chocolate,
coconut, lemon, lime, orange, or mocha), to candy
crunch, chocolate bar crunch, ganache (white or milk
chocolate), ice cream, to fresh fruit and beyond.
Ludwig’s cake training includes mastering the
advanced art of intricate cake architecture, her
FoodSafe certificate, and training in advanced cake
Her corporate background includes a
career in the design, advertising and technology fields.
After earning a BA in Graphic Design at the Emily Carr
Institute of Art and Design in Vancouver, she lived in
Vancouver, Lake Louise, Calgary, Toronto, and New York
while working with well-known international companies
such as design firm Ogilvy & Mather and Adobe Systems.
Today she lives in Victoria BC with her husband. She is
VP of Operations at
FunctionFox Systems in Saanich, the leading
time-tracking software company.
About Passion For Cakes.com
How it works:
Cakes are custom-designed,
one-of-a-kind and typically aren't duplicated. Each one
is new and unique. Most cakes are ordered via email or
over the phone. Orders are taken up to one year in
depends on cake flavors, fillings, size and complexity
of design. Most cakes start at $200. This includes a
quote with the description of the cake design, delivery
and setup within the Greater Victoria area, rental of
cake platter and serving utensils. For smaller groups,
inquire about look-alike tiers for larger but less
expensive cakes, mini cakes, cupcakes, a sweet treat
buffet or custom made truffle towers.
Principal, Passion For Cakes